Limited Edition of Hello Kitty at McD costing SGD4.99 is targeted by speculators. The result comes as a ballooning price tag of more than SGD20.
Kids, my apology. Adults are sometimes creepy creatures. I can never understand the craze for such soft toy s and it baffles me as to why in the world that such toys are always limited.
Shouldn’t McD Singapore be well-informed about the trend of collecting Hello Kitty by now? Why don’t McD minimize kids’ disappointment by ordering more of these toys (to cater for crazy adults as well) for each event? In addition, considering the craze for such toys, more manufacturing plants can be setup in third world to help boost the economy and alleviate poverty. If McD hasn’t done so, the profit can be channeled to charity.
Right now, all I gather is that
1. McD entice-and-deprive kids of Hello Kitty.
2. McD promotes speculation of collectibles (probably limited edition stuff draws more crowd – marketing strategy).
3. McD is more successful in its collectibles than other fast food joints (the power of Hello Kitty).
4. McD is not proactive enough to prevent the loss of feel-good moment. These speculators only strike at the crucial moment (e.g. in the mid of the event when everyone got hooked up to complete a series) and never ever during the beginning. That’s a strategy speculators learnt to minimize cost and maximize demand. Speculators must be very happy that McD is providing them the thrill-for-the-kill.
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